Pimlico update

I wanted to take this opportunity to share a brief recap of the property market in 2025, as understandably there are many differing opinions, as well as to highlight how the year unfolded for us at Jackson-Stops.

We had an exceptionally strong year:

1. We have sold more properties than we did last year.
2. We agreed 55% more deals in Q4 this year than Q4 the previous year.
3. Our average achieved sale price has risen by approximately 27%.
4. The calibre of buyers has also improved, with over 50% of our transactions agreed with cash buyers, buyers who do not require a mortgage.
5. We have again achieved an average of 96% of the guide price.

To put these results into perspective, the attached graph demonstrates our performance relative to our competitors, showing that we have outsold every other agent.

Looking ahead, the key question is: what happens in 2026?

At Jackson-Stops, we believe the 2026 market will mirror much of 2025’s performance. Stock levels are increasing, but historically more stock has meant more buyers, more transactions, and ultimately more people moving, exactly what we are here to facilitate. The recent interest rate reduction should encourage additional buyers into the market, providing an encouraging start to the year.

Buyer profiles have remained broadly consistent: first-time purchasers, pied-à-terre buyers, and families looking for primary homes, predominantly UK-based.

Sellers who had been waiting for the long-anticipated budget are now coming to market, seeking to get ahead of the Spring listings, and many are already receiving strong interest. In my view, there is a real advantage in acting sooner rather than later, while momentum is strong and ahead of the aforementioned Spring surge.

As always, successful sales rely on the same core principles: accurate, evidence-based pricing; intelligent ambition; strategic marketing; and an experienced agent to steer the process.

The lettings market remains robust too, with limited stock and strong rental prices. For discretionary sellers, this continues to offer an attractive Plan B.

If you are considering a move, locally or further afield, or simply wish to review your property portfolio, the team and I would be delighted to discuss your plans or provide an up to date appraisal.

I will leave you with a recent 5* review: 

“Harry and his team are not just estate agents; they are there for the Pimlico community and deeply know the neighbourhood. Over 25 years, Harry has spent hours advising me with both my residential and commercial Pimlico properties. He has valued them for both rent and sale, connected me with builders, surveyors and planning consultants. He has even provided me with comparative valuations of before and after projected residential and commercial works. When I eventually come to rent or sell, I will not even think of approaching another firm”.

I look forward to catching up over the course of 2026!

With very best wishes,